Authored by: Sara Pion and Erik Cochran

This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations.

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If you’re not familiar with Drift and conversational marketing, it’s a new way for marketers to engage, educate, and guide website visitors. Drift helps you qualify leads faster while creating more meetings for your sales and marketing team through conversational marketing. If you’re already on-board with Drift and are looking for new and innovative ways to use the platform, you’ve come to the right place.

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Marketers use ROI calculators and forms in an attempt to create educational opportunities and generate demand all over the web. But do people actually use them? What happens when you finish the ROI form? Oh, that’s right, fill out another form and wait for someone to review it and get back to you. This could take days or weeks.

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Lead forms are the No. 1 way that companies are collecting leads and vital information. Why are more companies ditching them?

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How chatbots are helping businesses have more meaningful conversations with their customers

Some worry that AI will take over the world or replace jobs. We like to think of AI as a helper for tedious tasks and a tool for delivering fast responses to repetitive inquiries. Support teams field many common questions: Expecting a real person to answer those same questions time and again is expensive for companies and mind-numbing for employees.

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