Marketers use ROI calculators and forms in an attempt to create educational opportunities and generate demand all over the web. But do people actually use them? What happens when you finish the ROI form? Oh, that’s right, fill out another form and wait for someone to review it and get back to you. This could take days or weeks.

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Lead forms are the No. 1 way that companies are collecting leads and vital information. Why are more companies ditching them?

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