Marketers use ROI calculators and forms in an attempt to create educational opportunities and generate demand all over the web. But do people actually use them? What happens when you finish the ROI form? Oh, that’s right, fill out another form and wait for someone to review it and get back to you. This could take days or weeks.

Read More

Lead forms are the No. 1 way that companies are collecting leads and vital information. Why are more companies ditching them?

Read More

How chatbots are helping businesses have more meaningful conversations with their customers

Some worry that AI will take over the world or replace jobs. We like to think of AI as a helper for tedious tasks and a tool for delivering fast responses to repetitive inquiries. Support teams field many common questions: Expecting a real person to answer those same questions time and again is expensive for companies and mind-numbing for employees.

Read More

A digital marketing strategy framework can help you shape the way forward.

You know you need a fresh approach to your company’s digital marketing because the numbers tell you so: Lead generation is weak, the conversion rate is low, and visitors to your website tend to leave promptly, never to return. But how do you come with a turnaround plan that will deliver not just business growth but buy-in from your organization so you can get the budget and resources you need?

Read More