Curated content for Higher Education organizations
Great Relationships start with meaningful conversations, and what better way than right on your website.
Empowering students is at the core of what you do, whether with students or alumni — you want to deliver a terrific experience. It all comes down to meaningful conversations. Meaningful conversations lead to deeper bonds and are the core to enduring relationships. And without that, it’s hard for universities and schools to survive.
Repetitive questions, unfriendly forms, and dated alumni contact information are common frustrations for university staff and students.
Schools need creative solutions to keep things fresh and informative.
Molly Duggan Associates Conversation Orchestrator service helps steer conversations and guides the visitors so staff can begin to respond to the more difficult questions and focus on better outcomes for visitors and students alike.
What are our customers saying about our Conversation Orchestrator service?
I hired the team at Molly Duggan to assist in our Conversational Marketing efforts, or better said, lack thereof. We had not seen results from our Drift bot in quite some time and were actively in consideration to deactivate our Drift subscription and switch to a free chatbot builder. Boy am I glad we didn’t do that!
Erik and his team came in and delivered some quick wins through the chat bot. One of the biggest problems we were trying to solve for as a marketing team was the drop off between a demo request form fill and the actual booking of a meeting. Going into our Conversational Marketing changes, our conversion rate was hovering around 55% from form-fill to booked call. After the implementation of a Drift link to fire open a chatbot to book demos in-line, completion sits around 93% today, and those we do see falling off are usually due to international time constraints. Erik has also helped us create bots throughout our site to nurture everything from competitive plays and demos, to podcast bookings and educational chatbots.
I would highly recommend Erik for any of your Conversational Marketing needs. He understands marketing quite well and has been really easy to work with. He is quick to give advice or insight on how to solve problems, both in a general marketing sense and with a chatbot.
Erik’s implementation of Drift on our site helped us increase qualified sales leads by 60% in the first 60 days. He took the time to learn our business which translated to a really intelligent chat bot. I am continually shocked how many customers will book a meeting with our sales team directly through the bot with zero human interaction! And Erik is great to work with – easy going, funny and asks great questions. Drift is a powerful tool but we found it hard to get up and running. Until we hired Erik.
We worked with Erik to perform an audit of our Drift and overall conversational marketing strategy in Spring 2019. His creativity and deep knowledge of Drift resulted in significant increases in conversion rate for our playbooks and meetings booked with our SDR team. I highly recommend him if you are launching Drift with your team or looking to take your strategy to the next level.
Learn more at ConversationOrchestrator.com
From Higher Education to Industry Leaders. We work with clients just like you.
Each day our clients come to us with challenging opportunities. We enjoy helping them build relationships and find solutions. Together we forge ideas and build beautiful experiences.
Innovative Public Schools
Working with Innovative Schools, we provided Drupal support and merged multiple website assets reducing overhead.
We worked with Laney College to create their website on the WordPress platform by consolidating all resources to a single platform.
Stan State (affectionately known) worked with the agency to provide long-term Drupal support and strategic communication guidance.
Our years of Higher Education lead the agency to provide annual Drupal support to the school.
Over 5 years we created many school and department websites and branding campaigns to grow application and attendance.
Our strong partnership with Pantheon led to creating a scalable and distributed upstream Drupal application and long-term Drupal support for UCLA.
Alameda Health System
Working with Alameda Health System, we delivered on several projects, with the most notable being the Health System’s intranet.
After years of success with government and transportation, we delivered branding and strategic communications plans and designs to Port SF.
With SFO, we created a visitor journey document that provided strategic guidance to organizations desiring to work with SFO.
Working with SFPUC for multiple years, we provided branding, marketing, and communications support for critical infrastructure projects.
San Mateo Health System
For over 4 years, San Mateo Health System relied on the agency to redesign and build their website on Drupal and provide annual support.
SFDPH looked to us to rebuild their aging website and provide a completely new strategic plan for reaching it’s many audiences.
ADP, continues to rely on us to support their Drupal website(s) and build out custom React applications.
Intertek looked to us to create a scalable and customer specific application infrastructure to deliver daily analytics using Drupal.
ITA Group is a fast growing organization that needed an organization with deep expertise in Drupal support.
Working with the marketing team at Jewish Federation, we provide daily Drupal support that continue to shape their brand and mission.
With Milgard, they were looking for an agency with Open Source application expertise to audit their marketing website infrastructure.
Learn how you can create experiences just like this for your website visitors with virtual assistants and contextualized content.
Selected project portfolios
You might be interested in these blog articles.
Great relationships start with meaningful conversations, and what better way than right on your website.
Molly Duggan Associates’ service Conversation Orchestrator was recently featured in Forbes, “Brilliance Knows No Gender: Eliminating Bias In Chatbot Development.” Read an excerpt from the article
Ranking among higher education is incredibly competitive. In addition to the rankings of specific programs, departments, and schools, a university’s website can be a tipping
It’s never been more critical to connect with visitors in a meaningful way that’s hyper-personal. Businesses are quickly learning to create meaningful interactions that are
During a health crisis, people often feel confused and overwhelmed. Most people Google their health symptoms to identify the cause. However, the information available on
Authored by: Sara Pion and Erik Cochran This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations.
Ready to 10X Your Event Registration Experience with Conversational Marketing? 7 Steps to Get You There.
If you’re not familiar with Drift and conversational marketing, it’s a new way for marketers to engage, educate, and guide website visitors. Drift helps you