Digital Transformation: Keeping Legacy Brands Relevant in the Digital Age

Digital Transformation: Keeping Legacy Brands Relevant in the Digital Age

The long-term challenge facing companies is how to remain relevant to their customers. The 60-year-old company, Panavision has made digital transformation look easy as a leading designer and manufacturer of high-precision camera systems such as the DXL 8K Camera. The storied brand turned to Molly Duggan to create a commercial that showcases how Panavision continues to push boundaries while shaping and transforming the industry. Molly Duggan developed an advertisement that illuminates the benefits of working with Panavision and differentiates it by focusing on its unparalleled optics and optimized camera systems.

About Panavision

Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Renowned for its worldwide service and support, Panavision systems are rented through its domestic and internationally owned and operated facilities and distributor network.

About Molly Duggan Associates

Molly Duggan Associates is a multi-disciplined creative technology agency based in the San Francisco Bay Area that helps clients deliver powerful strategic communications to their audiences. For more than two decades, we’ve been providing brands with a real and measurable presence in the lives of their customers across all media channels and each brand touchpoint.