DXL2 8K Camera Product Launch Commercial for Panavision
Panavision reached out to Molly Duggan to create a product commercial to introduce the new Millennium DXL2 8K camera at Camerimage International Film Festival of Cinematography in Bydgoszcz, Poland. The advertisement ran before the screening of the iconic tale of mystery aboard the legendary train, Murder on the Orient Express on the opening night of Camerimage.
The large-format camera is the heart of a complete imaging ecosystem designed from filmmakers’ perspectives, seamlessly incorporating Panavision’s unmatched optics and camera architecture, the RED MONSTRO 8K VV sensor, and Light Iron color2 science (LiColor2). — panavision.com
The DXL2 benefits from Panavision’s unique and storied partnership with cinematographers, whose real-world experience and input are manifested in the DXL2’s many significant advances.
The DXL2 embodies unique advantages of 8K capture, high-resolution creative control, and how ultra-high resolution is one of the best-kept secrets for producing even better imagery. — panavision.com
The commercial features footage shot on the DXL2 8K camera by Cinematographer Cameron Duncan.
Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Renowned for its worldwide service and support, Panavision systems are rented through its domestic and internationally owned and operated facilities and distributor network.
About Molly Duggan Associates
Molly Duggan Associates is a multi-disciplined creative technology agency based in the San Francisco Bay Area that helps clients deliver powerful strategic communications to their audiences. For more than two decades, we’ve been providing brands with a real and measurable presence in the lives of their customers across all media channels and each brand touchpoint.