Our team of data scientists turn Big Data into smart data that enables our clients to create winning strategies
Our computers and mobile devices are constatnly collecting information about customer needs, interests, behaviors and thought patterns. The information customers reveal while using these technologies provides the capability to be hyper-audience centric in our data-driven communications.
We have a new body of user data to organize, analyze and apply in practical and meaningful ways that can make our lives better if we can understand the data and apply it. We use this information to craft digital content and rich media that speaks directly to your core audiences. This data helps to guide you in ways that allow for rapid course correction to your content when new data justifies a change in direction.
The trends that have had the biggest impact on how we communicate with our customers are mobile, cloud and data analysis because these technologies are allowing businesses to develop new business models that better serve customers.
In the past, we used print, and other forms of communication that did not allow for any real two-way communication with our most important audiences. Now we have up-to-the-minute feedback on what customers want is available providing a deep understanding of preferences
The reality is that we’re in a time of transition. Machine-based intuition is changing the way companies work.
Businesses data is not unlike personalized health data resulting from DNA analysis. It requires a strategy, implementation and behavioral change to levage the information. Like in business, big data in business must be collected, analyzed and applied for it to make a difference.
The question is: who in your industry will figure it out first? Who will develop a Big Data Action Plan that not only collects the data but allows you to understand it and act on it to enhance your companies health and longevity.
Learn more about how Molly Duggan Associates you develop a big data strategy now.