Strengthening A Legacy Brand’s Thought Leadership Position
Problem: EMC, the computer data storage company now known as Dell EMC, needed to illuminate the benefits of transitioning from analog to digital for potential customers. The company wanted a concise explanation of how to transform an organization into a digital enterprise and punctuate the urgent need to transform or be left behind.
Solution: The company turned to Molly Duggan Associates to create an eBook that would help customers navigate a complex set of concepts. The result, “Why Companies Must Embrace Digital Transformation Now,” builds the case for digital transformation (or DX) as an opportunity for strong, long-term growth through new business models, new revenue streams, and ultimately more satisfied and engaged customers.
In its “MaturityScape” on digital transformation, technology analyst IDC draws this conclusion about the increasing “connectedness” between organizations and their customers: “We’re entering an era where the technologies and processes that businesses deploy are so tightly linked to their customers and markets that the boundary between the internal operations of the enterprise and its external ecosystem (e.g., customers, markets, competitors, partners, regulators) is rapidly disappearing.”
The eBook was part of an overall positioning to raise the visibility of the organization’s strength as a knowledge network for its target audience. Molly Duggan Associates provided strategic creative services for the project, creating original visual content and determining the design, layout, and distribution medium
“Helping people and organizations share their ideas and position themselves as thought leaders can manifest real change.” — Molly Duggan
Accessible and engaging, the eBook helped EMC position digital transformation as an opportunity for strong, long-term growth through new business models, new revenue streams, and ultimately more satisfied and engaged customers. The eBook offers insights into how companies can transform themselves and become the “built to last” organizations of the future.
About Dell EMC
Dell EMC enables organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies. Businesses get a trusted foundation to transform their IT and develop new and better ways to work through hybrid cloud, the creation of cloud-native applications and big data solutions. https://www.dellemc.com/en-us/index.htm
About Molly Duggan Associates
Molly Duggan Associates is a multi-disciplined creative technology agency based in the San Francisco Bay Area that helps clients deliver powerful strategic communications to their audiences. For more than two decades, we’ve been providing brands with a real and measurable presence in the lives of their customers across all media channels and each brand touchpoint.