We helped this Silicon Valley Tech Company align their Sales and Marketing messages across all customer touchpoints
Molly Duggan Associates helped this tech leader reposition its brand for growth.
California-based tech company Silver Peak is an established leader in the networking software market, but it needed to reassess its branding and technology with future goals in mind. Silver Peak wanted to define the essence of its brand and refine its marketing strategy and approach. It hired Molly Duggan Associates to lead the effort.
Molly Duggan helped teams at Silver Peak define a fresher, more unified sense of the brand. With this strong foundation in place, it was easier to align sales, marketing, and the brand. The agency helped Silver Peak optimize its inbound and outbound marketing efforts with positioning and messaging toolkit, providing marketing assets designed to improve lead responses and inspire loyalty from customers.
Molly Duggan’s comprehensive work transformed Silver Peak’s diverse groups into a synchronized global sales and marketing ops team. By helping to get both sales and marketing teams on the same page, they were better positioned to focus on moving leads through the sales funnel.
In addition to brand and market positioning, Molly Duggan delivered powerful assets that educate, entertain, inspire and convert, such eBooks, case studies, infographics, press releases, data sheets, guides, CEO messages, and lead pages. The agency delivered this content through multi-channel advertising, a Drupal website and WordPress blog.
Working with Silver Peak’s sales, marketing, and IT teams, Molly Duggan delivered coordinated marketing using platforms such as Demand Base ABM and Google Ads advertising campaigns as well as Marketo email nurturing campaigns and lead conversion landing pages that integrated with the company’s Drupal content management system.
“Successful marketing and sales teams use a coordinate framework to align lead funnel velocity with consistent messaging across digital advertising campaigns, responses to sales emails, lead magnets as well as other touches to ensure that a prospect converts to a sale. Working together with you we can help coordinate and refine these areas setting you up for measurable success.” — Molly Duggan