Silver Peak has seen brisk growth, adding customers and growing revenue steadily since it was founded in 2004. Based in Santa Clara, California, the technology firm provides wide area network solutions to more than 3,000 customers around the world, including SanDisk and Autodesk.

By 2015, Silver Peak had decided to reassess its marketing efforts, seeking a strategy that matched its innovative spirit and could convey its dynamic growth. The company hired Molly Duggan Associates to help define the brand and advance its marketing strategy.

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When organizations come to Molly Duggan Associates to rethink or establish a role-model brand, we often first conduct a brand audit to help capture what’s working and what isn’t. We’ve learned over the years that every brand is different—no one-size-fits-all approach exists. At the same time, certain themes emerge time and again.

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