What we did
Project
Lawrence Berkeley National Laboratory (Berkeley Lab) partnered with Molly Duggan Creative Technology Agency to produce and film the California Battery Manufacturing Summit, a two-day event celebrating California’s leadership in clean energy innovation. Hosted at multiple venues, including the David Brower Center and The Marsh Theater, the summit brought together policymakers, scientists, and industry leaders to discuss transformative advancements in battery technology and sustainable manufacturing.
Inviting participants from the entire battery R&D ecosystem to work together, to think about how best to leverage our collective experiences and strengths to build advanced battery manufacturing capabilities, has not been done before."
WebOps Support
Molly Duggan Influence
Interviews
Filmed Sessions
Separate Location Sites
Dynamic story of collaboration
Empowering the Visionaries at the California Battery Manufacturing Summit
Challenge: Orchestrating Complex Event Coverage Across Multiple Venues and Stakeholders
Capturing a landmark event required precision coordination across multiple venues to ensure seamless coverage. In addition to live filming, the project demanded modular digital storytelling components to extend the summit’s impact beyond the event, showcasing California’s clean energy leadership.
Battery manufacturing offers many opportunities for Lab researchers and engineers—there are challenges related to engineering on different scales, data science needs, prototyping opportunities, and even opportunities related to the science of manufacturing, such as automation and new ways of manufacturing.
Solution: Seamless Multi-Venue Filming with Modular Storytelling Precision
Comprehensive Event Filming: High-quality coverage of panels, presentations, and keynotes across venues.
Dynamic Interviews: Insightful one-on-one interviews with thought leaders, highlighting pivotal topics in clean energy and battery technology.
Strategic Production Design: Expertly managed setups for lighting, sound, and multi-camera operations, ensuring professional-grade output across diverse environments.
Content Modularization: Creation of versatile digital assets, including short-form videos, to amplify storytelling across social media, reports, and stakeholder presentations.
Through seamless event production and modular storytelling, the California Battery Manufacturing Summit became a launchpad for advancing clean energy solutions. Molly Duggan Creative Technology Agency captured the vision of thought leaders, turning their insights into engaging narratives that inspire action and innovation.
Results: Amplifying Clean Energy Leadership Through Strategic Storytelling
Elevated Visibility: The summit’s key discussions and innovations are now showcased in engaging video formats, accessible to broader audiences.
Strategic Impact: The high-quality content serves as a foundational tool for advancing California’s role in global clean energy leadership and policy-making.
Versatile Storytelling: Modular assets enhance Berkeley Lab’s outreach efforts, driving engagement across diverse platforms and stakeholders.
The California Battery Manufacturing Summit showcased the innovative spirit driving our transition to a sustainable future. Partnering with Lawrence Berkeley National Laboratory to capture this event was an honor, as it allowed us to tell a story of collaboration, breakthrough technology, and California’s leadership in clean energy. At Molly Duggan Creative Technology Agency, we believe in amplifying the voices and ideas that inspire meaningful change, and this project exemplifies that mission.
Pioneering Collaboration for a Sustainable Future
The California Battery Manufacturing Summit exemplified the power of thought leaders coming together to tackle the challenges and opportunities in clean energy innovation. Through expert event production and modular storytelling, Molly Duggan Creative Technology Agency amplified the voices of policymakers, scientists, and industry leaders. By bridging innovation with impactful communication, Molly Duggan continues to empower organizations and initiatives driving sustainability and shaping the clean energy future.
Bringing together policymakers, scientists, and industry leaders, the California Battery Manufacturing Summit showcased California's leadership in clean energy innovation. Molly Duggan Creative Technology Agency transformed this pivotal event into a dynamic storytelling platform, amplifying its impact far beyond the summit."
Client Summary:
Lawrence Berkeley National Laboratory (Berkeley Lab)
Berkeley Lab has been at the forefront of pioneering science for over 90 years, driving solutions for energy efficiency, sustainability, and technological innovation. As a national leader in battery science and energy storage, Berkeley Lab’s Energy Technologies Area (ETA) plays a critical role in advancing cutting-edge research to address global energy challenges. Collaborating with Lawrence Livermore National Laboratory (LLNL) and SLAC National Accelerator Laboratory (SLAC), Berkeley Lab has spearheaded efforts to strengthen California’s position as a global leader in battery manufacturing and clean energy.
The California Battery Manufacturing Summit
Organized in partnership with LLNL, SLAC, and over 200 coalition members, the summit brought together more than 300 participants, including policymakers, industry experts, researchers, and workforce development strategists. This unique event explored strategies for building an innovation-to-manufacturing ecosystem, developing a skilled workforce, and creating the financial infrastructure necessary to drive a sustainable battery manufacturing sector. Notable stakeholders included representatives from the California Energy Commission (CEC), the U.S. Department of Energy (DOE), and members of Congress. The summit’s success has catalyzed initiatives like the CEC’s pilot manufacturing facility, underscoring its pivotal role in shaping California’s energy future.
Because the California Energy Commission has long recognized the enabling role of storage in California’s climate policies, it has invested nearly $300M into building capabilities for lithium recovery, battery manufacturing, EV and stationary storage capacity, and second life and recycling.
Your Comprehensive Journey with Molly Duggan
Guiding You Towards Exceptional Growth
Embarking on a comprehensive journey with Molly Duggan is more than a search for solutions; it’s an immersive partnership that propels exceptional growth and innovation. As visionary leaders and decision-makers, you’re not merely clients – you’re transformation partners. Our 360-degree marketing approach ensures that every step aligns with your brand’s holistic vision, integrating creativity, data-driven insights, automation, and innovation to steer you towards unparalleled success.
