Berkeley Labs Used Explainer Videos to Communicate Complex Subjects to Stakeholders

What we did


Berkeley Lab works with Molly Duggan Associates to communicate complex subjects in a way that is easy to understand. Using explainer videos created in an approachable style helps Berkeley Lab reach its most important audiences.

The Lab’s Grid Integration Group uses advanced mathematical modeling techniques to formulate the optimal multi-energy microgrid design problem as a mixed-integer linear program (MILP). Unlike simulation-based models or optimization models based on heuristic and non-linear formulations, DER-CAM can quickly find globally optimal solutions to highly complex problems. The key challenge lies in developing and implementing linear formulations that adequately represent different non-linear phenomena, and DER-CAM achieves this using a wide range of techniques.

The explainer video features the Distributed Energy Resources Customer Adoption Model (DER-CAM). DER-CAM is a powerful and comprehensive decision-support tool that primarily serves the purpose of finding optimal distributed energy resource (DER) investments in the context of either buildings or multi-energy microgrids. Find out more at

Client: Lawrence Berkeley National Laboratory


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