OpenText (formerly EMC) approached Molly Duggan Associates with the goal of enhancing brand recognition among its target audience and driving traffic to its Accounts Payable application, A/X Extender. To achieve this, we collaborated on a comprehensive campaign that integrated various marketing channels and culminated in a captivating explainer video.
The primary objective of the video was to highlight the key benefits of A/X Extender in a clear and engaging manner. By adopting a lighthearted tone, we ensured that the content was approachable and relatable to the audience. The video emphasized the product’s ability to streamline processes, reduce costs, improve speed, and enhance efficiency, resonating with viewers and compelling them to explore further.
In addition to the explainer video, we strategically directed viewers to the A/X website landing page, which served as a central hub for accessing additional information and taking the next steps in the purchasing journey. This seamless integration between the video and the landing page ensured a cohesive user experience and maximized the effectiveness of the campaign.
Overall, the success of the campaign was attributed to its ability to effectively communicate the benefits of A/X Extender and provide viewers with a compelling call-to-action to learn more about the product.
Streamlining processes, reducing costs, and enhancing efficiency – the key benefits of A/X Extender, captured in a captivating explainer video.
