EMC/Dell AX for AP Video: Explaining a New Product

EMC (now EMC/Dell) reached out to Molly Duggan Associates to raise awareness of its Accounts Payable application, A/X Extender. 

EMC/Dell aimed to increase brand recognition with its target audience, integrate with a coordinated campaign, and guide the audience to the A/X website landing page. 

The solution was a brief explainer video with a lighthearted tone that conveys benefits such as reduced ease-of-use, cost, speed, and efficiency. 

 

The digital future is where human progress is transformed by technology."