Johns Hopkins Capital Campaign Raises Near-Record $3.7 Billion

Connecting with your core audience is never more vital than in fundraising. That’s why Johns Hopkins Institute reached out to Molly Duggan Associates to help develop a memorable donor relations campaign spanning six cities and all forms of media. 

The agency was hired to help tell the stories of the astonishing individuals within Johns Hopkins who are mapping the universe, working to cure spinal cord injuries, and identifying the needs of the most vulnerable members of society through fieldwork. The stories build donor trust and demonstrate how gifts are tied directly to creating good in the world.

The result was the successful Knowledge for the World campaign. The campaign commitments totaled more than $3.75 billion. The campaign received the Council for Advancement and Support of Education Award (CASE) Circle of Excellence Award in the Individual Fundraising Publication category.