Panavision Launched An Essential Pre-Production Application Instrumental to Modern Film Scouting

What we did


Molly Duggan helped Panavision launch Panavision’s PANASCOUT application. Panascout is an essential tool used by filmmakers during preproduction and location scouting. Now with the convenience of any smartphone, you can capture crucial data and share it with the whole creative team.

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PANASCOUT was the first application to allow capturing and sharing of images encoded with the crucial metadata needed on location scouts. PANASCOUT is available for free on all mobile devices running iOS, Android and Windows platforms. A wide range of intuitive functions and a redesigned user interface make it even easier to record and share images and information with the entire creative team.  

PANASCOUT features video capture in PANAFRAME, a framing overlay that displays a choice of aspect ratios from true widescreen 2.40 (Anamorphic), to 1.85 (Super 35mm), 1.78 (16:9 HD), and 1.33 (4:3) and custom. Metadata automatically incorporates date/time, file name, focal length, aspect ratio, and any notes added by the user, which can be saved to a folder or the device’s library. A “Map it” button allows photos to be plotted on a map identifying the exact location where they were taken. Additionally, by clicking the “P” button, users can find contact information for the closest Panavision office anywhere in the world.

Client Summary

Founded in 1954, Panavision is the world’s leading designer and manufacturer of high-precision lenses for the motion picture and television industries, and one of the world’s leading providers of camera systems, including both film and digital cameras. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions, and offers 24/7 service support around the globe.