Panavision: Imagine What's Possible

Panavision: Imagine What's Possible

The game changing Primo 70 Series lenses push the boundaries of optical performance for large sensor digital cameras, providing filmmakers a significant new tool for capturing their vision. Panavision has hired Molly Duggan Associates to create a campaign to ignite a buzz about the new lenses among the motion picture industry. Expect to see more industry changing innovations from Panavision and more powerful and thought provoking campaigns from Molly Duggan Associates.

Founded in 1954, Panavision is the world's leading designer and manufacturer of high-precision lenses for the motion picture and television industries, and one of the world's leading providers of camera systems, including both film and digital cameras. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions, and offers 24/7 service support around the globe.

Client Summary

Founded in 1954, Panavision is the world's leading designer and manufacturer of high-precision lenses for the motion picture and television industries, and one of the world's leading providers of camera systems, including both film and digital cameras. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions, and offers 24/7 service support around the globe.