Panavision Created A Whisper Campaign to Create Buzz for its New Lenses

What we did

Branding & Identity
Campaign Development
Content Development
Art Direction
Website Development


Creating whisper campaigns for new products keeps Panavision center stage with their most important audiences.

The game-changing Primo 70 Series lenses push the boundaries of optical performance for large sensor digital cameras, providing filmmakers a significant new tool for capturing their vision. 

Panavision hired Molly Duggan Associates to create a whisper campaign to ignite a buzz about the new lenses among the motion picture industry. 

Client Summary

Founded in 1954, Panavision is the world’s leading designer and manufacturer of high-precision lenses for the motion picture and television industries, and one of the world’s leading providers of camera systems, including both film and digital cameras. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions, and offers 24/7 service support around the globe.