Sometimes Reaching a New Audience Means Re-imagining Your Brand

What we did


The long-term challenge facing companies is how to remain relevant to their customers. The 60-year-old company, Panavision has made digital transformation look easy as a leading designer and manufacturer of high-precision camera systems such as the DXL 8K Camera.

The storied brand turned to Molly Duggan to create a commercial that showcases how Panavision continues to push boundaries while shaping and transforming the industry. Molly Duggan developed an advertisement that illuminates the benefits of working with Panavision and differentiates it by focusing on its unparalleled optics and optimized camera systems.

Client Summary

Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Renowned for its worldwide service and support, Panavision systems are rented through its domestic and internationally owned and operated facilities and distributor network.


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