What we did
In 2020 UC Hastings, one of the nation’s premier law schools was ready to adopt a strategic plan that articulates a vitalizing vision for the years ahead, and they reached out to Molly Duggan Associates.
It was the perfect time for a brand refresh worthy of the momentum of its fast-rising Academic Village: a billion-dollar capital initiative that will transform the San Francisco campus and provide the space to partner with major universities from around the state and country.
The Future Starts Now
Strategic Plan Website
A critical step in bringing the refreshed brand to life is the Future Starts Now strategic plan website. The website is one way of sharing UC Hastings’ vision and values, achievements and aspirations, and some of its most exciting people, programs, and perspectives.
To raise awareness, UC Hastings worked with Molly Duggan Associates to develop a suite of communications materials to showcase the various components of the Academic Village, such as the academic spaces and community spaces, offices, conference center, student housing, social and retail space.