Thinking About A Website Relaunch? Think Again!
Learn how to iterate your digital experience with WebOps.
If the prospect of a total website relaunch feels overwhelming, our WebOps approach might be the perfect fit for you. With WebOps, we empower you to iterate and refine your digital experience gradually, ensuring that each step forward is deliberate and purposeful.
Is your marketing team missing critical opportunities due to lengthy planning cycles?
- Are you unable to quickly address and resolve issues or bugs on your website?
- Are you struggling to adapt your website to evolving market trends and user preferences?
- Does your current website maintenance approach lack flexibility and agility?
- Does your website development workflow lack guardrails?
- Are you on-call 24-7 when things break?
- Does each major change require weeks of planning?
We remove relaunch friction by applying our agile processes of ideation and frequent releases using Pantheon’s workflow so you can focus on growing your business.
What does success look like?
Iterative website redesigns happen when you make small changes to your website and validate what you are doing through conversion rates and A/B testing.
Molly Duggan Associates WebOps team completes your projects with Agile tools and processes using one cross-functional team, iterating towards the same goals.
Get started by defining the greatest impact on your ability to grow your business
- Make it specific and measurable.
- Define your project owners and stakeholders.
- Who is your audience?
- What do you want your audience to do?
- How does your website fit into your business plan?
- Do you have the right team in place?
- What does done look like?
- Rinse and repeat
Featured Questions
What does iterating look like?
We use Pantheon’s multidev cloud environments for each customer request. The environments are labeled according to the ticket number assigned so anyone on our team can quickly jump in and assist. Each feature release goes through internal development and QA cycle, then customer review and approval cycle, and finally, we deploy the new feature release to the LIVE environment.
Who is essential for a WebOps team?
Building a WebOps culture can be exciting and challenging. Essentially, everyone whose job it is to change a website in significant ways (code, visuals, content, success measurements) should think of themselves as one cross-functional team, iterating towards the same goals.
Everything starts with a project owner or director building a team that would consist of a product marketing manager, UX designer, web developer, marketing operations manager, and a demand generation manager. Smaller organizations may find that one person owns multiple rolls.
Who should own WebOps
Appointing a single decision maker is key to making fast decisions. Making decisions by committee will take longer and defeats the purpose of WebOps.
How do I define my audience?
Work with your new WebOps team to define your customer pain points. How does your organization respond to your customers’ pain points with solutions? If you have personas built out already, this is a great place to start. You’ll want to create or refine those existing definitions. Then, run these personas through a needs assessment. What are their pain points? How does your business respond to their needs or solve their problems? Be as detailed as possible here so that you can start to identify themes and prioritize areas of focus.
Never look at your persona work as being complete. You should regularly test assumptions you have about your audience and connect with them as much as possible to understand who they are and what they need from you.
How do I know if I have the right team in place?
Determine if you need to hire an agency that will provide additional expertise to ensure success and/or meet tight deadlines. You should be able to expose gaps where your team may lack experience or expertise. Does this project require additional support? Are you at risk of missing your target deadline due to lack of resources? Hiring a dedicated agency can seem like a big expense, but in reality their subject matter expertise may actually save you time and money in the long run because they will know what works and what doesn’t in ways your existing team can only uncover by trial and error.
